CONTEXT
Timeline
Dec 2023 - March 2024
My Role
UX Research
Brand Design
Product Design
Team
Dorothy Balkon (Designer)
Maggie Ma (Designer)
Caitlin Chen (Designer)
Overview
Endless hours of scrolling through Instagram and TikTok for late night mukbangs got me and a few friends thinking: how can we elevate this experience. That's when we came up with the idea to create a space where not only could you doom scroll your way into food heaven, but also help you discover new recipes and explore diverse flavors.
Feed was created over an empty stomach during my finals week during my first year of college. Coming into a new town, fresh out of San Jose, I found myself constantly pondering the big question of "What shall I eat today?". As a big foodie lover, I often would browse through Yelp to find "The Spot" to bring my friends and family to go out and eat. At times, I would also find myself going through my Pinterest, searching for new recipes or photos of meals to inspire me to chef something up.
With Feed, my team and I were able to design a platform that added an innovative take on the food discovery journey, it also gives a chance for a community of foodies as myself to grow and chef it up.
currently still adding in more info, please reach out for selected work!
