Whenever I'm craving something spicy, I find myself regularly reaching for Buldak's iconic product line. However, in light of all the products they currently have: hot sauce & insanely spicy ramen, I noticed a clear gap: the absence of a dedicated chili oil.

This project explores a packaging design concept to bridge that gap. My goal was to create a visually compelling, shelf-ready mockup for a hypothetical Buldak Chili Oil that stays deeply rooted in the brand's established visual identity, distinct typography, and high-energy aesthetic while introducing a fresh product format to their lineup.