LOEWE x STUDIO GHIBLI
CAMPAIGN REIMAGINED
LOEWE sits at the intersection of craft and culture, defined by an intentional, minimalist, and product-led visual tone. On social, this manifests as clean close-ups and bold primary colors, anchored by a confident, understated word mark. Their audience, aged 25–45, views luxury as an everyday lifestyle rather than a rare indulgence.
This campaign aimed to bridge LOEWE loyalists with Studio Ghibli fans. By blending the brand’s signature editorial language with the emotional heart of the film, every grid post and Story was designed to feel both aspirational for the fashion-forward and welcoming to the uninitiated.
LANDING PAGE REIMAGINED
I reimagined the original 2021 landing page to better balance visual storytelling with a seamless shopping journey. While the initial site felt functional but flat, this redesign clarifies product visibility and pricing, creating an intuitive path that prioritizes both narrative and conversion.
The experience opens with a brief introduction to the collaboration, orienting newcomers before transitioning into two high-impact sections: “Bags” and “Featured.” The photography follows a narrative, starting with lifestyle imagery to build the world, then moving into isolated product shots to focus on craftsmanship. To close, a footer illustration from the film brings the experience full circle, ensuring the user leaves with a sense of the collaboration’s heart rather than just a catalog summary.
